Talk to the pioneers of green technology and they'll tell you these days they spend less time hard-selling the allure of renewable energy, and more hours managing shortages of materials, labor, and manufacturing capacity. Instead of evangelizing new markets, their focus has shifted to the practical: how to build new plants while driving down costs to make their products and services more competitive.
New energy technologies, particularly in solar and biofuels, remain the most popular fields, attracting more than $1 billion for new ventures so far this year. But the latest hot spot, says Parker, is Energy Infotech, software used to find and eliminate waste in everything from lighting systems and manufacturing operations to utility grids. What follows is a look at some green sectors and the challenges companies in these areas face.
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